Addicted to Reddit, big gamer & lover of all
things Pusheen ;)

Subreddits you’ll find me lurking in: r/nystateofmind, r/thesopranos, r/codcompetitive, r/baduibattles

Games you’ll see me playing: COD, Roblox, RDR2, Rocket League, Sims 4,

Specialties: Branding, Visual Identity, Infographic Design, UI/UX, Copywriting, Influencer Marketing, Social Media, Cross Functional Collaboration, Content Creation

If you need to reach me, shoot me an email! desireevrohlf@gmail.com

  • Senior Designer | Creative Manager

    Designed and prototyped custom UI/UX for Walmart.com and app that drove $70M+ in revenue, developed seasonal campaigns and omnichannel ads for brands like Chobani, NFL, and Walmart+.

    Led the overhaul of Walmart Connect’s advertising policy, transforming it into a 200+ page visual guide with policy examples, in collaboration with Legal, Ad Policy, and IDC teams. The guide improved clarity, compliance, and advertiser understanding, while strengthening and elevating Walmart’s advertising standards.

    Partnered with the Walmart Global Tech and trained engineers to develop an AI self-serve creative tool for advertisers, reviewing 5K+ assets to optimize the model for greater accuracy and giving advertisers more autonomy over their creatives.

  • Public Relations & Influencer Marketing

    Accounts: Oreo, Ancestry, Hilton Head Island, The Bahamas, Homesick Candles, Michelob Ultra x NBA, Sonesta Hotels

    Curated influencer lists and secured brand collaborations for accounts including Ancestry.com, Oreo, and Hilton Head Island.

    Assisted with media coverage for Homesick Candles x The Bahamas, identifying relevant journalists and monitoring social media for coverage and brand relevancy.

    Supported copywriting and creative writing, including HARO responses for Sonesta Hotels, securing media coverage, crafting creative pitches and weekly internal travel trends reports.

  • Designer

    Accounts: Corn Flakes, Special K, Pop-Tarts

    Developed creative briefs for partnering agencies, including SGK, to support new product launches. This included consumer insights, shopper trends, design priorities, and audits. Wrote the brief for the Corn Flakes Honey Flavor expansion, aligning teams and driving a strong product launch.

    Built and strengthened brand affinity with Pop-Tarts, leveraging data-driven research from internal case studies to inform product positioning and marketing initiatives. Developed compelling pitches for key stakeholders, incorporating insights to optimize brand messaging and product appeal.

  • Designer

    Accounts: Marriott, Walmart, Disney

    Redesigned the launch of Marriott’s in-house coffee brand, A Moment to Breathe, now featured in 2,500+ Marriott locations nationwide.

    Crafted comprehensive brand identity, conceptualized logos, and created visually impactful design stories.