BRING IT HOME
Digital Campaign, Web Design
Bring It Home was a March Madness themed digital campaign designed to spotlight key brand partners during one of the year's biggest sporting events. As lead designer, I owned the end-to-end creative execution across web and mobile, including campaign branding, UI/UX design, responsive layouts, interactive modules, and digital style guides.
The campaign delivered a cohesive, engaging experience that elevated the shopping journey and positioned brands prominently throughout the tournament season. It drove over $9 million in advertiser revenue, making it one of Walmart Connect’s top-performing digital activations.
TL;DR
I led the design for Walmart’s “Bring It Home” March Madness campaign, creating the full digital experience across web and mobile. Developed the campaign branding, UI/UX, and style guides that drove over $9M in advertiser revenue through brand participation.
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