BRING IT HOME
Digital Campaign, Web Design
Bring It Home was a March Madness themed digital campaign designed to spotlight key brand partners during one of the year's biggest sporting events. As lead designer, I owned the end-to-end creative execution across web and mobile, including campaign branding, UI/UX design, responsive layouts, interactive modules, and digital style guides.
The campaign delivered a cohesive, engaging experience that elevated the shopping journey and positioned brands prominently throughout the tournament season. It drove over $9 million in advertiser revenue, making it one of Walmart Connect’s top-performing digital activations.
TL;DR
I led the design for Walmart’s “Bring It Home” March Madness campaign, creating the full digital experience across web and mobile. Developed the campaign branding, UI/UX, and style guides that drove over $9M in advertiser revenue through brand participation.
A custom motion spot kicked off the campaign with dynamic visuals and bold storytelling, designed to echo the excitement of game day and amplify the presence of features brands.
The mobile experience featured responsive layouts, motion-driven UI, and easy navigation. Designed to deliver an immersive experience while maintaining a clear emphasis on ease of shopping.
I developed a toolkit featuring brand assets and creative guidelines to maintain consistency across sponsored placements, while allowing partners the flexibility to create their own content within the campaign.
