Walmart Connect YBM

Event Design, Merch Design

Bring It Home was a March Madness themed digital campaign designed to spotlight key brand partners during one of the year's biggest sporting events. As lead designer, I owned the end-to-end creative execution across.

TL;DR
I led the design for Walmart’s “Bring It Home” March Madness campaign, creating the full digital experience across web and mobile.

Toolkit, styleguide & brand assets

Custom illustration, campus posters

A custom motion spot kicked off the campaign with dynamic visuals and bold storytelling,d