Walmart YBM 2024
Event Design, Merch Design
Bring It Home was a March Madness themed digital campaign designed to spotlight key brand partners during one of the year's biggest sporting events. As lead designer, I owned the end-to-end creative execution across web and mobile, including campaign branding, UI/UX design, responsive layouts, interactive modules, and digital style guides.
TL;DR
I led the design for Walmart’s “Bring It Home” March Madness campaign, creating the full digital experience across web and mobile. Developed the campaign branding, UI/UX, and style guides that drove over $9M in advertiser revenue through brand participation.
A custom motion spot kicked off the campaign with dynamic visuals and bold storytelling, designed to echo the excitement of game day and amplify the presence of features brands.
A custom motion spot kicked off the campaign with dynamic visuals and bold storytelling, designed to echo the excitement of game day and amplify the presence of features brands.
A custom motion spot kicked off the campaign with dynamic visuals and bold storytelling, designed to echo the excitement of game day and amplify the presence of features brands.
